Mark Roberti

RFID Journal
Founder and Editor
Hauppauge NY US

Find Mark on the web:

ABOUT Mark Roberti

Mark Roberti has reported on business for major publications worldwide since 1985. In 2002, he launched RFID Journal on the Web as an independent source of news and information for business and IT executives looking to tap RFID's enormous potential. He is widely regarded as a thought leader in the RFID industry.


I'm attending because this is the best RFID event on the planet!

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Mark Roberti
Address : PO Box 5874 | Hauppauge | NY | 11788 | US
Company : RFID Journal | Founder and Editor
Contact : 1-631-249-4960 | 1-631-980-4314 | Click to send  
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My company is a:
Consulting, Educational/Research, Manufacturer, Reseller, Retailer, Other
I work in this industry:
Aerospace / Aviation, Education / Library / Research, IT – Software, Hardware, Service Provider, Retail , RFID Hardware, Software or Services
I have involvement with recommending, specifying or approving these products/services:
Consulting Services, Enterprise Software , Middleware , RFID Concentrators, RFID Fixed Readers, RFID Handheld Readers, RFID Tags, Supply Chain Software , Systems Integration Services, Warehouse Management Software, Wireless Access Points/Network Servers , Other, None of the Above, RFID Networking Devices
I offer:
Access control/security, Anticounterfeiting, Asset tracking, Baggage handling, Business process reengineering, Container/large-asset tracking, Customer compliance, Inventory control, Laundry tracking, Livestock identification, Logistics management, Medical applications, Parking and toll payment systems, Parts/tools identification and tracking, Payment/ticketing, Personnel tracking, Pet identification, Quality-control tracking, Shipping and receiving, Supply chain tracking, Time and attendance, Track and trace/regulatory compliance, Vehicle tracking/Telematics, Warehouse management, Work-in-process tracking, Other
I have:
Automotive, Apparel, Chemicals/Adhesives, Computers/Electronic, Consumer Packaged Goods, Defense / Military / Homeland Security, Distribution/Logistics, Education, Energy / Mining / Utility, Financial Services, Forestry / Paper, Government / Nonprofit, High Technology / Semiconductor manufacturing, Health Care, Information Technology, Manufacturing, Packaging / Labeling, Pharmaceutical, Retail, Telecommunication, Transportation, Warehousing, Other, North America, Central / South America, Europe, Middle East & Africa, Asia-Pacific
Interested in:
Access control/security systems, Active RFID systems, Animal identification systems, Antennas, Asset tracking solutions, Business/Strategic consulting, Cold chain solutions, College, University, Advance Education, Distribution of RFID hardware/software, Enterprise solutions (other), Finished RFID labels, Government solutions, Health care solutions, Jewelry Tracking, Manufacturing solutions, Middleware , NFC, Payment systems , Pharma solutions, Readers/interrogators (embedded), Readers/interrogators (fixed), Readers/interrogators (mobile), Real-time location systems, Retail solutions, RFID chips, RFID embedded cards, RFID Inlets/Inlays, RFID key tags/fobs, RFID label printers/Applicators, RFID transponders (special form factors) , Smart cards , Supply chain solutions , Systems integration , Tag Making/Converting Equipment , Technology consulting , Tool tracking solutions , Track-and-trace/pedigree solutions , Value-added reselling , Vehicle access/identification systems , Warehouse management apps , Wireless sensors, Other
The RFID Marketer's Mindset Posted on: 3/5/2015
Tools for UHF Deployments Posted on: 11/13/2012
Where to Find Good RFID Leads Posted on: 9/27/2012
RFID for a Good Cause Posted on: 3/23/2012
How Do You Value Information? Posted on: 11/17/2010
Hong Kong RFID Awards 2010 Announced Posted on: 10/20/2010
Some Positive Coverage of RFID Posted on: 10/19/2010
More Musings on Moore Posted on: 9/23/2010
More Free Advice for RFID Vendors Posted on: 9/22/2010
Free Advice for RFID Vendors Posted on: 9/21/2010
Inside an RFID Industry Roundtable Posted on: 9/17/2010
Internet of Things Event in Tokyo Posted on: 9/8/2010
The RFID Privacy Conundrum Posted on: 8/27/2010
Academic Navel Gazing Continues Posted on: 8/12/2010
Thank You, Bill Hardgrave Posted on: 7/9/2010
Presentations now available Posted on: 5/6/2010
Why Contextual Marketing Works Posted on: 3/30/2010
Build the Whole RFID Solution Posted on: 2/18/2010
Be wary of hotel solicitations Posted on: 2/7/2010
Start Blogging Posted on: 2/5/2010
No endorsements available.
Carrie, I thought that too for many years, but the evidence doesn't support this view. There are more than 1,000 RFID companies out there trying to sell RFID solutions. If your theory was correct, they would be meeting people, explaining how RFID can solve their problem, and winning business. But nine years after Walmart put RFID on every executive's radar, most RFID companies are struggling to find customers. Second, awareness of RFID is very high. The knowledge admittedly is not deep, but I recently spoke to a group of executives who run the departments in their hospitals who manage assets. Everyone one of them said they know what RFID is, what it does and that their hospitals would benefit from it. Yet, only one was considering deploying an active RFID system to track assets. I've had similar experiences at retail, manufacturing, logistics events. I absolutely agree that every company can benefit from RFID, but that doesn't mean every company is going to deploy at this stage. I never understood why until I read Geoffrey Moore's books, Crossing the Chasm and Inside the Tornado. Moore explains why people who can benefit from a technology don't deploy it until it reaches critical mass, and he explains why providers of new technologies need to focus on the very small group who have problems and are willing to take a chance to address them Then, you use that customer to get another and another and another. When you achieve critical mass, then everyone does it. What I've seen over the past 10 years supports everything Moore says.

Posted on: 3/13/2012 Read more

This could be an issue again in 2012. Please don't be taken by these scam artists.

Posted on: 12/3/2011 Read more

Andy, The early adopters have clearly proved that RFID can deliver significant benefits. It's not clear how fast the fast followers will follow -- if you follow me -- but I see signs that the broader market accept that RFID works and delivers business benefits. Now, it's just a question of when they will invest. Mark Roberti Editor RFID Journal

Posted on: 2/5/2010 Read more

Uniform Company Boosts Visibility With RFID Canadian company Logistik Unicorp is using RFID to ensure that Canadian military uniforms end up in the hands of those ordering them within a matter of days, and with a guarantee to meet strict qu ...

Posted on: 2/28/2017

Delta Improves Customer Experience and Boosts Efficiency With RFID Baggage Tracking Delta Air Lines has successfully deployed RFID technology to enable hands-free scanning of baggage throughout the handling process. Delta is the first carrier to fully integrate RFID within its op ...

Posted on: 2/28/2017

Monitoring Equipment With BLE Managing the health of mechanical parts in buildings and industries is an important way to ensure that machines are operating effectively. Internet of Things technology startup Augury has develope ...

Posted on: 2/28/2017

High-Reliability Tracking Without Infrastructure The Savannah River National Lab joined forces with the U.S. Department of Energy's Packaging Certification team to create a program to track personnel and high-value material in the absence of inf ...

Posted on: 2/28/2017

Michigan Medicine Gains Efficiency, Improves Asset Visibility With RFID Michigan Medicine (University of Michigan Health System), a 1,000 bed facility, is employing an RFID-based system to track durable medical equipment. The Materiel Services Patient Equipment Depart ...

Posted on: 2/28/2017

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  • RFID Journal LIVE! 2012:

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Event i plan/have attended

  • RFID Journal LIVE! 2010 Orlando, FL 4/14/2010 - 4/16/2010
  • RFID Journal LIVE! 2011 Orlando, FL 4/12/2011 - 4/14/2011
  • RFID Journal LIVE! 2012 Orlando, FL 4/3/2012 - 4/5/2012
  • RFID in Energy, Mining and Construction Perth, Western Australia 8/12/2014 - 8/13/2014
  • RFID in High Tech 2012 Silicon Valley, Calif. 10/11/2012 - 10/12/2012
  • RFID Journal LIVE! 2014 Orlando, Fla. 4/8/2014 - 4/10/2014
  • RFID Journal LIVE! Europe, Scandinavia Oslo, 10/24/2012 - 10/25/2012
  • RFID in High Tech San Francisco, CA 10/2/2013 - 10/3/2013
  • RFID in Health Care 2013 Washington, DC 12/4/2013 - 12/4/2013
  • RFID Journal LIVE! 2015 San Diego, Califorina 4/15/2015 - 4/17/2015
  • RFID Journal LIVE! 2014 New , 4/8/2010 - 4/10/2010
  • RFID Journal LIVE! LatAm 2012 Buenos Aires, Argentina 11/8/2012 - 11/9/2012
  • RFID Journal LIVE! 2016 Orlando, 5/3/2016 - 5/5/2016
  • RFID Journal LIVE! 2013 Orlando, Fla. 4/30/2013 - 5/2/2013
  • RFID in Health Care 2012 Boston, Mass. 9/6/2012 - 9/6/2012
  • Internet of Things Conference 2016 Orlando, Florida 5/4/2016 - 5/5/2016