PO Box 5874
Founder and Editor
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My company is a:
Consulting, Manufacturer, Reseller, Retailer, Other
I work in this industry:
Aerospace / Aviation, IT – Software, Hardware, Service Provider, Retail , RFID Hardware, Software or Services
I have involvement with recommending, specifying or approving these products/services:
Consulting Services, Enterprise Software , Middleware , RFID Concentrators, RFID Fixed Readers, RFID Handheld Readers, RFID Tags, Supply Chain Software , Systems Integration Services, Warehouse Management Software, Wireless Access Points/Network Servers , Other, None of the Above, RFID Networking Devices
Access control/security, Anticounterfeiting, Asset tracking, Baggage handling, Business process reengineering, Container/large-asset tracking, Customer compliance, Inventory control, Laundry tracking, Livestock identification, Logistics management, Medical applications, Parking and toll payment systems, Parts/tools identification and tracking, Payment/ticketing, Personnel tracking, Pet identification, Quality-control tracking, Shipping and receiving, Supply chain tracking, Time and attendance, Track and trace/regulatory compliance, Vehicle tracking/Telematics, Warehouse management, Work-in-process tracking, Other
Automotive, Apparel, Chemicals/Adhesives, Computers/Electronic, Consumer Packaged Goods, Defense / Military / Homeland Security, Distribution/Logistics, Education, Energy / Mining / Utility, Financial Services, Forestry / Paper, Government / Nonprofit, High Technology / Semiconductor manufacturing, Health Care, Information Technology, Manufacturing, Packaging / Labeling, Pharmaceutical, Retail, Telecommunication, Transportation, Warehousing, Other, North America, Central / South America, Europe, Middle East & Africa, Asia-Pacific
Access control/security systems, Active RFID systems, Animal identification systems, Antennas, Asset tracking solutions, Business/Strategic consulting, Cold chain solutions, College, University, Advance Education, Distribution of RFID hardware/software, Enterprise solutions (other), Finished RFID labels, Government solutions, Health care solutions, Jewelry Tracking, Manufacturing solutions, Middleware , NFC, Payment systems , Pharma solutions, Readers/interrogators (embedded), Readers/interrogators (fixed), Readers/interrogators (mobile), Real-time location systems, Retail solutions, RFID chips, RFID embedded cards, RFID Inlets/Inlays, RFID key tags/fobs, RFID label printers/Applicators, RFID transponders (special form factors) , Smart cards , Supply chain solutions , Systems integration , Tag Making/Converting Equipment , Technology consulting , Tool tracking solutions , Track-and-trace/pedigree solutions , Value-added reselling , Vehicle access/identification systems , Warehouse management apps , Wireless sensors, Other
No endorsements available.
Carrie, I thought that too for many years, but the evidence doesn't support this view. There are more than 1,000 RFID companies out there trying to sell RFID solutions. If your theory was correct, they would be meeting people, explaining how RFID can solve their problem, and winning business. But nine years after Walmart put RFID on every executive's radar, most RFID companies are struggling to find customers. Second, awareness of RFID is very high. The knowledge admittedly is not deep, but I recently spoke to a group of executives who run the departments in their hospitals who manage assets. Everyone one of them said they know what RFID is, what it does and that their hospitals would benefit from it. Yet, only one was considering deploying an active RFID system to track assets. I've had similar experiences at retail, manufacturing, logistics events. I absolutely agree that every company can benefit from RFID, but that doesn't mean every company is going to deploy at this stage. I never understood why until I read Geoffrey Moore's books, Crossing the Chasm and Inside the Tornado. Moore explains why people who can benefit from a technology don't deploy it until it reaches critical mass, and he explains why providers of new technologies need to focus on the very small group who have problems and are willing to take a chance to address them Then, you use that customer to get another and another and another. When you achieve critical mass, then everyone does it. What I've seen over the past 10 years supports everything Moore says.
This could be an issue again in 2012. Please don't be taken by these scam artists.
The early adopters have clearly proved that RFID can deliver significant benefits. It's not clear how fast the fast followers will follow -- if you follow me -- but I see signs that the broader market accept that RFID works and delivers business benefits. Now, it's just a question of when they will invest.
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