Bob Basmadjian has been working with Information Technology companies to improve their lead generation, branding and public relations capabilities since 1989.
As founder and principal of Spectrum Marketing & Communications, he has focused his efforts primarily on supporting the marketing and communications needs of Auto-ID technology providers, industry associations and trade media organizations.
Bob has been a guest columnist for ID Systems’ Industry Scan newsletter, and most recently, a contributor to RFID Journal's Webinar series for RFID marketers.
WOULD LIKE TO MEET
Spectrum Marketing & Communications will oversee RFID Journal LIVE's Preferred Marketing and Communications Partner Program. Exhibitors and sponsors interested in increasing brand awareness, maximizing media exposure and improving their lead generation capabilities at this year's event should contact us for further information.
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4 Nevius Road
Spectrum Marketing & Communications
Founder & Principal
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I couldn't agree with you more, David. Content is simply a tool to help establish credibility for your company and its positioning in the marketplace. Building meanigful, personal relationships is the ultimate objective. But that has to be earned over time.
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