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Consulting Services, Enterprise Software , Middleware , RFID Fixed Readers, RFID Handheld Readers, RFID Tags, Supply Chain Software , Systems Integration Services, Warehouse Management Software, Wireless Access Points/Network Servers , Other
Access control/security systems, Active RFID systems, Asset tracking solutions, Business/Strategic consulting, Cold chain solutions, Government solutions, Health care solutions, Manufacturing solutions, Payment systems , Pharma solutions, Real-time location systems, Retail solutions, Smart cards , Track-and-trace/pedigree solutions , Warehouse management apps
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Your points are very important! There are foundational components that have to be put in place to not only grow the market, but become THE critical player in your market--the GORILLA. One element is channel mastery. If companies are relying on the channel to sell for them, then they must be the ONE PARTNER everyone wants to partner with.
For example, in our market distributors and reps basically rep everybody’s product. Most manufacturers are happy with that. That means they have not thought about the long term implications of losing that one sale to their competition.
Managing the channel in new and clever ways has got to be high up on the agenda of manufacturer. Why should that partner go exclusive with you? Can you really project YOUR VALUE PROPOSITION into the channel and market place so well, that you can be the channel and market master? There is more to say on this and other strategies associated with becoming that gorilla.
Remember, one lost sales puts you two behind, not trend you want to continue.
On-demand, SaaS or Cloud applications totally make sense for our industry. The power of wireless is its mobility, beyond the enterprise, across eco-systems and across the globe. This means applications need to be in the cloud to manage devices as they move, but more importantly to use the data they harvest.
I am hearted to see several important players in the industry take this step making RFID apps relevant to the enterprises and industries they serve--out of the warehouse on onto the world!
Investment Community still has interest in RFID
This brief by Bill McBeath at ChainLink gives hope for our sector that financial models support long term growth and profitability.
Bill's brief: RFID Investments and Acquisitions Active Recen ...