RFID Journal Editor Mark Roberti's Blog
RFID for a Good Cause
March 23, 2012
Xtreme RFID wants your submissions for how the technology can be used for the greater good.
By Mark Roberti
I've always believed that radio frequency identification could make companies more efficient, and that it will eventually make life better and easier for consumers. But what about employing the technology for social causes? Can RFID contribute to humanity's greater good? Xtreme RFID (http://xtremerfid.com/), a Cascade Engineering company, thinks it can.
We teamed up with the firm to launch the Xtreme Project—a contest with a cause—at this year's RFID Journal LIVE! conference and exhibition, being held on Apr. 3-5, 2012, in Orlando, Fla. We're challenging RFID experts, engineers, technicians and activists to come up with new ways in which to use radio frequency identification technologies to positively impact popular social causes. To learn how you can enter, click here: http://www.rfidconnect.com/PressReleaseDetails.aspx?id=f1f7be6f-7563-4eac-93dc-a768910d234a.
I would like to see RFID used for disaster relief. The U.S. Department of Defense (DOD) utilized its RFID system to manage the movement of goods into Haiti after a magnitude 7.0 earthquake struck that nation's capital, Port-au-Prince, on Jan. 12, 2010 (see In Haiti, RFID Brings Relief). The DOD set up mobile readers with satellite uplinks to its In-Transit Visibility system, enabling the agency to read tags on containers arriving from the United States.
The DOD's use of RFID showed the technology's potential, but I think a lot more could be done. United Nations Disaster Assessment and Coordination (UNDAC) could be equipped with a fully mobile and rapidly deployable RFID system enabling it to track goods coming in from overseas after a natural or manmade disaster. And countries could establish reception points with tags, readers and software to create advance shipping notices.
The next time that a disaster occurs, goods could be tagged prior to being shipped to the disaster area. Then, the items could be tracked upon arrival, inventoried and managed more effectively on-site. This would reduce the amount of goods that end up spoiled or stolen during the chaos of a natural disaster.
That's my idea. What's yours? Submit it at the Xtreme RFID Web site before Mar. 28, 2012. The top ideas will be displayed at LIVE!, and attendees can vote for their favorite one. The winner will be announced at the event. You could win $5,000 worth of consulting, or an Apple iPad—and, just maybe, your idea could be implemented and make the world a better place.
Mark Roberti is the founder and editor of RFID Journal.
POST A COMMENT
The RFID Marketer's Mindset
Posted on: 3/5/2015
What RFID Solution Providers Should Do
Posted on: 3/4/2015
Be a Trusted Advisor for Attendees at LIVE! 2014
Posted on: 3/25/2014
What CEOs of RFID Companies Need to Know
Posted on: 12/18/2012
Tools for UHF Deployments
Posted on: 11/13/2012
RFID Journal Publishes Article No. 10,000
Posted on: 11/6/2012
Where to Find Good RFID Leads
Posted on: 9/27/2012
Talk to End Users About Their Business Problems
Posted on: 4/2/2012
Posted on: 3/23/2012
About That Untapped Pool of Customers
Posted on: 3/15/2012
Hello! I'm Ready to Buy an RFID Solution
Posted on: 3/13/2012
Is There an Untapped Pool of RFID Customers Somewhere?
Posted on: 3/12/2012
How Small Companies Can Market RFID Successfully
Posted on: 3/9/2012
5 Common Mistakes Made by RFID Marketers
Posted on: 2/29/2012
Veterans Health Administration Seeks RTLS Experts
Posted on: 1/28/2011
How Do You Value Information?
Posted on: 11/17/2010
Maximizing Exhibitor ROI at RFID Journal LIVE! 2011
Posted on: 11/16/2010
RFID Could Reduce Return Fraud—a $14 Billion Problem
Posted on: 11/9/2010
Seeking Judges for the RFID Journal Awards
Posted on: 11/8/2010
Hong Kong RFID Awards 2010 Announced
Posted on: 10/20/2010
Some Positive Coverage of RFID
Posted on: 10/19/2010
More Musings on Moore
Posted on: 9/23/2010
More Free Advice for RFID Vendors
Posted on: 9/22/2010
Free Advice for RFID Vendors
Posted on: 9/21/2010
Inside an RFID Industry Roundtable
Posted on: 9/17/2010
Wal-Mart's President Says EPC RFID Strategy Is Working
Posted on: 9/16/2010
Are RFID-Enabled Credit Cards Safer Than Magstripe Cards?
Posted on: 9/15/2010
Technology Predictions Aren't Always Accurate
Posted on: 9/14/2010
Should We Be Tracking Kids With RFID?
Posted on: 9/13/2010
Internet of Things Event in Tokyo
Posted on: 9/8/2010
The Future is Not Inevitably Bleak
Posted on: 9/7/2010
The RFID Privacy Conundrum
Posted on: 8/27/2010
Using RFID to Improve Online Availability
Posted on: 8/26/2010
Coca-Cola Event Exploits RFID on Facebook
Posted on: 8/25/2010
Awarepoint's Big RTLS Music Video Contest
Posted on: 8/24/2010
PBS NewsHour Responds to RFID Journal
Posted on: 8/19/2010
PBS NewsHour Misinforms Viewers on RFID
Posted on: 8/16/2010
Academic Navel Gazing Continues
Posted on: 8/12/2010
A Privacy Expert’s Misguided View of RFID
Posted on: 8/11/2010
Please Contribute to the Sinclair Laing Memorial Scholarship Fund
Posted on: 8/9/2010
Using RFID to Solve Postal Address Problems
Posted on: 8/6/2010
BNET Blogger Spreads False Info About Wal-Mart and Privacy
Posted on: 8/5/2010
RFID Not at Fault in Passport Test
Posted on: 8/2/2010
Why Isn't Wal-Mart Killing the Tags?
Posted on: 7/27/2010
Privacy Nonsense Sweeps the Internet
Posted on: 7/26/2010
Thank You, Bill Hardgrave
Posted on: 7/9/2010
Staff Spread Too Thin? RFID Can Help
Posted on: 6/22/2010
ABC Eyewitness News Presents Selective Facts About RFID Credit Cards
Posted on: 5/28/2010
Presentations now available
Posted on: 5/6/2010
Do You Want to Be an RFID Gorilla?
Posted on: 4/2/2010
Why Contextual Marketing Works
Posted on: 3/30/2010
Would Geoffrey Moore Validate Your Business Model?
Posted on: 3/17/2010
The Biggest Mistakes Vendors Make at Trade Shows
Posted on: 3/9/2010
The Biggest Mistakes RFID Marketers Make
Posted on: 2/28/2010
When Will RFID Become a Mainstream Technology?
Posted on: 2/23/2010
Build the Whole RFID Solution
Posted on: 2/18/2010
RFID Deployments Rarely Start in the C-suite
Posted on: 2/12/2010
Be wary of hotel solicitations
Posted on: 2/7/2010
Posted on: 2/5/2010
Welcome to the all new RFID Connect
Posted on: 1/26/2010
Founder and Editor
Add them to my Contact List
Recommend this blog
Mark Roberti is the founder and editor of RFID Journal. His blog focuses on all aspects of radio frequency identification and related technologies.
Latest Blog Posts
RFID open channel conference attendance system
SecureRF Named a 2015 Cool Vendor in Internet of Things Security
White Papers Crucial for B2B Marketing In Technical Industries
Cinquante milliards d’objets connectés Et moi, et moi, et moi !
“Internet of Scanning®” – AutoID always and everywhere
Helping the ecosystem along with helping companies: TPMS for mining trucks