XERAFY Company Blog
The Energy (RFID) Challenge by Moses Chang, VP Sales and Marketing at Xerafy
May 11, 2011
The cab ride from the airport prepared me for the week ahead. “You’re here for OTC aren’t you?” the driver asked as we were driving in. It turns out he had been driving a lot of the people coming into Houston, Texas for the annual Offshore Technology Conference. This year’s show saw nearly 80,000 attendees and over 2500 companies represented; the largest turnout in nearly three decades.
As global energy demands continue to rise and political regulations, policy, and environmentalresponsibilities conspire to put the industry off track, the industry’s ability to overcome these challenges is predicated on the development of new technologies for safety, efficiency, and operational solidity. This was very evident in conversations with vendors and existing customers this year at OTC
In previous years, most of out time at the show was spent educating people on RFID. This year however, we talked about mounting methods, HF vs. UHF, and orientation sensitivities. Xerafy tags encapsulated in innovative form factors were on full display at the Holland 1916 booth, with great interest. It was exciting to see that the industry no longer perceived RFID technology as smoke and mirrors, but rather part of a new reality of technology solving key challenges.
Xerafy RFID tags are being used in the industry to track assets such as tools, containers, lifting equipment and wellheads. OEMs are working with us to source tag assets at the point of manufacturing with our iN series tags. Our whitepaper on “Why RFID means Big Savings for the Oil and Gas Industry” describes in more details the areas where Oil & Gas are installing RFID.
It is an exciting time for Xerafy in oil and gas, we continue to develop and improve on products for the industry as challenges still stand for deep sea and down hole applications to name a few. We are daring take UHF places it has never ventured before. After all, Xerafy is the leader in rugged RFID tags.
With the oil and gas industry now focused on RFID as a real solution, and having survived another great year at OTC with barely a margarita hangover, we look forward to taking a larger part in the show in 2012.
OTC Show Photos
View slideshow on our Facebook that demonstrate RFID on oil parts
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